Sometimes we pass an object too many times before it attracts our attention.
Ordinary objects do not in themselves have the "mouth" to shout and tout themselves to us. But they do speak in their own ways and frequencies. So, it's us who have to adjust our "ears" to their language and frequencies.
This kind of fine-tuning is not a one shot thing. It's a process. It's continuous. It never does take place automatically. There has to be a deliberate attempt to make our "ears" capable of catching their whispers, their voices, however muted they are.
I know it's strange to talk about photography in auditory terms. But change the word "mouth" with light or sight, and "ears" with eyes or vision, then you have all you need to do with image-making.